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Bouchra Aouichi comes from a North African cultural background, having been born to Moroccan parents of Berber descent. The young designer has received her training at the Institute of Jewellery in Montreal, following her desire to materialize the love she has for her culture. Bouchra's artistic streak can be largely attributed to her mother's remarkable artistry. Being a painter, her mother was a constant source of inspiration from whom she learned to appreciate the various facets of her heritage.